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eyewearbrands discount code 2012 blackbirds, mallard ducks and great blue herons in the slack water behind the water plant's dam. . Fixed field Organization of a tape or data file in which each group of data (such as name, address, city, zip) has a fixed location and length within the file. Laser letter A letter produced on a Laser Printer. With direct access, you have all data stored at particular addresses. Modeling A statistical technique whereby you determine which pieces of data in your customer database explains the behavior of your customers. Same as Data Entry. The upstream portion of the trail crosses open meadows below the Granite Farm Estates Retirement Community, wanders through woods on County property, passes the Fair Acres complex, and then connects over private property (the Lima Estates Retirement Community) to the Tyler Arboretum trail network. . Sequential The way records are arranged on a tape. Lift The improvement in response from a mailing due to modeling and segmentation.

This data can be appended to a household record. Flat file Another name for a sequential name file. For database marketing computer communications, digital is better. Present Discounted Value A financial process for calculating the present value of an amount of money to be received or paid in the future.

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Mailing list A list of customers or prospects used to mail catalogs or sale announcements. Lead Tracking The process of keeping up with what has happened to a lead (prospect who has expressed an interest in your product or service). A bit is either on or off. Niche market A way of finding a special product that appealed to only one group, and selling that product very profitably only to that group, ignored by others. BRC or BRE Business Reply Card or Business Reply Envelope Brokerage Commission The commission (usually 20) paid by a list owner to a broker to handle the rental of a list. A multiple regression might tell you that your best customers live in condominiums, have no children, and have income over 75K, for example. Before or after your hike be sure to spend a few moments at the observation deck over Ridley Creek. . Predictive Model A model which predicts the response to a promotion. It is a statistical technique, part of modeling, whereby you try to discover a mathematical formula which will explain trends in a set of data, and which variables determine response. It is important because it usually contains the prospect number, and a source code that identifies the offer, package, list, segment, etc. Dump Printed display of the contents of a tape or data file. On-line An on-line database is one in which all the customer records can be called up on your screen instantly when you want them.

Do not click me or you'll be permabanned. New computers today have 32 megabytes of memory, which can be expanded.

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